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NAR survey: Homebuyers are going green

by Stacy Carchman

NAR survey: Homebuyers are going green

"A house along the water in Miami Beach, FL."

A National Association of Realtors survey reveals that homebuyers want eco-friendly features. The survey revealed that 32% of Realtors have been directly involved with buying or selling a property that had these features, according to a press release.

Promoting energy efficiency in listings is valuable, according to 65% of Realtors. More than a third of respondents (36%) also reported that the MLS has green data fields. Over half (55%) report that their clients are interested in sustainability.

“A growing number of consumers are seeking homes with features that are good for the environment and by extension, good for their wallets by reducing utility expenses in the long run,” Jessica Lautz, NAR vice president of demographics and behavioral insights, said in the release. “The pandemic has led to an increased focus on wellness and sustainability (and) is an important variable in that overall equation for some people.”

According to the survey, clients are also interested in other popular green features. Forty percent said solar panels improve the value of a property, while 39% said energy efficient doors, windows and siding are important to buyers. Properties that are close to public transportation and have easy access to bike lanes and paths also fetched a premium.

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