BEST LEAD GENERATION APP
Winner: A good website; Runner Ups: Lead Router, TigerLead
A GOOD WEBSITE
PROS: Jack Miller of GoodLife Team believes a website with quality content can generate quality leads for agents. This option gives agents creative license – they can write blog posts or pages on their website about what’s going on in the industry, answer questions for consumers, write about popular neighborhood landmarks and keep updating the site for consumers. The more the site is updated, the greater chance is has of showing up in certain keyword search results.
CONS: Lead generation could take six months or more, and then the website/blog must be updated daily, if not more often, to generate fresh, different, unique content to keep users interested and get them to come back.
PRICE: Varies. GoDaddy and HostGator have relatively inexpensive options (as low as $3.96 a month for a three-year contract) to host a website.
WHERE TO BUY: www.godaddy.com
LEADROUTER
PROS: As the name suggests, LeadRouter is used to route leads generated from various websites. LeadRouter has worked well for Marsha Mitchell, director of agent technology of Better Homes and Gardens Real Estate Gary Greene, and Toni Nelson, Gary Greene’s director of strategic initiatives. “We have used other lead generation systems and because this one has been on the market for quite some time, it has experienced many upgrades over the years,” they said.
CONS: The app is free, but LeadRouter is used to distribute leads, not generate them. In order to generate some worthwhile leads, you most likely have to purchase a premium profile from other vendors, such as Zillow, Trulia or Realtor.com.
PRICE: Free.
WHERE TO DOWNLOAD: https://itunes.
TIGERLEAD
PROS: A search engine company, TigerLead uses a database of a million keywords to attract leads through sponsored ads in Google, Bing and Yahoo! Searches. In addition to creating the marketing campaigns and generating keyword combinations, TigerLead also manages the leads as they are gathered and includes detailed information about specific leads, such as what search terms they used to find your site.
CONS: TigerLead will only be as effective as agents allow it to be, and if they do not engage with the leads TigerLead generates, they will not find success. It is also very costly. The price is dependent on how many leads the client wants to accrue and can vary from $500 per month to $1,800 a month. In addition to that, you may need to hire someone to help you with the screening and converting.
PRICE: Ranges from $500 to $1,800 a month.
WHERE TO BUY: www.tigerlead.com
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