Branding survey results for South Florida agents and brokers.

How often have you encountered multiple-offer scenarios in today’s market? Have you ever acted as a dual agent in any of these deals? We want to hear your thoughts in our newest survey!

In this year’s Truth About Agents survey, we go beyond the statistics with an analysis that contextualizes your responses with prior years’ survey results; the 2021 survey also serves up your comments on topics such as agents’ opinions of their brokerages, what their plans are for the future, how much they expect to earn in the coming year and much more.

Explore the demographic makeup of South Florida’s agents and brokers in our 2021 Truth About Agents survey.

How long have South Florida agents and brokers been at their present company? What percentage of them plan to move to a different brokerage over the next year? We have the answers for you in our 2021 Truth About Agents survey.

Have you attempted to renegotiate your commission split in the last 12 months? See what other South Florida agents had to say in our 2021 Truth About Agents survey.

Are South Florida agents happy with their teams? Has joining a team helped them grow their business? Find out in our 2021 Truth About Agents survey.

What is the typical South Florida homebuyer looking for in a new construction home? We have the answer in our 2021 Truth About Agents survey.

Which areas of training do South Florida agents say they wish they had more of? We asked them in our 2021 Truth About Agents survey.

How much do you spend on marketing? See how it compares with other South Florida agents and brokers in our 2021 Truth About Agents survey.

What kind of agents are managing brokers targeting for recruitment? What’s their biggest challenge in training new agents? The answers are in the 2021 Truth About Agents survey.

How are you building your brand? What kind of marketing tools are you using? Is your brokerage helping? We want to hear your thoughts on branding in our latest survey!

“A growing number of consumers are seeking homes with features that are good for the environment and by extension, good for their wallets by reducing utility expenses in the long run.” — Jessica Lautz, NAR vice president of demographics and behavioral insights

How much are you spending on social media these days?

“Realtors from all walks of life share the common purpose of making a positive difference in communities across the country and delivering excellent service to their clients,” — NAR President Charlie Oppler.

The news that Zillow is purchasing ShowingTime for $500 million sent shockwaves through the residential real estate industry in February.