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The Good News About the Market

By Steven E. Scheinberg During the past seven years, real estate has been one of the best markets in which to invest. This is especially true in the residential home segment, where dramatic price increases and relentless demand drove

What Goes Around, Comes Around

Stay connected with your sphere of influence By Dorothee Rubin You probably already understand that your sphere of influence is a great networking tool for generating leads and referrals. It is, in fact, the main underpinning of your

Cookie-Cutter PR Won’t Cut It

In a down market, it’s strategic public relations to the rescue By Tadd Schwartz Real estate professionals are unique in their approaches to business, but they will agree on one thing: Real estate is a cyclical industry. Most veterans

It’s All in The Name

Examining the practice of property branding By Steven E. Scheinberg What do you do if you’re Jorge Perez, and your condos are not selling? Re-brand them as “Trump West Palm Beach.” And why not? Branding is a proven way

EFFECTIVELY Marketing International Properties

By Samuel Strauch In recent years, there has been a pronounced shift in the real estate purchasing trends of U.S. buyers. Increasingly, more are buying property abroad. There are several variables that explain this movement outside of the United

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