Broward, Palm Beaches & St. Lucie Realtors® continues to prioritize its membership by investing in the future of our industry. REALTORS® show the greatest value to homebuyers through representation and risk mitigation. We represent our homebuyers by leveraging our expertise in the inspection process, negotiating transparently on their behalf and guiding them through forms, disclosures and agreements.
This value is underscored by the launch of our latest commercial “Perfect Strangers” as part of our award-winning Only a REALTOR® campaign. Only a REALTOR® launched in May 2022, when our industry faced the challenge of helping people understand the essential role of REALTORS®. The association has produced four separate commercials over the course of two years, each highlighting a unique aspect of consumers’ journeys.
The campaign was designed as a long-term investment in the future of the real estate industry. Backed by data and research, “Perfect Strangers” emphasizes the essential role Realtors® play in guiding buyers through one of the most significant investments of their lives, both emotionally and financially. The commercial unfolds in a compelling narrative, rewinding the transaction process to showcase the many potential risks and complexities that Realtors® expertly mitigate for their clients. It emphasizes the trust, expertise and dedication required to navigate the journey of purchasing a home, turning what could be a stressful experience into a smooth and informed process. Ultimately, the story concludes with an impactful reminder of the relationship’s origin, illustrating how the bond between Realtor® and client evolves from a simple introduction between strangers into a meaningful partnership rooted in trust and shared goals.
Consumer reports and research highlight the value Realtors® bring to homebuying, particularly in risk mitigation through contract expertise, skilled negotiation and specialized guidance. Realtors® provide the dedication of being invested in your family’s future. These qualities provide clients with clarity and confidence in their investments, all of which are showcased in the 30-second commercial.
The impact of the Only a REALTOR® campaign extends far beyond South Florida. Beginning early 2025, the “Perfect Strangers” commercial will be available for licensing by other Realtor® associations nationwide. This effort aims to create a unified, national movement highlights the professionalism and essential role Realtors® play in real estate.
Associations such as the Royal Palm Coast Realtors® Association and the recently merged Greater Tampa Realtors® and Pinellas/Central Pasco Realtor® Association have successfully leveraged previous spots from the Only a REALTOR® campaign to enhance awareness of the Realtor® brand. Licensing this high-quality content provides associations with a proven resource to engage consumers while reinforcing the importance of using a Realtor® for their real estate needs.
The Only a REALTOR® campaign will continue to evolve, amplifying the understanding Realtors® are trusted advisors and indispensable partners in achieving successful real estate outcomes for consumers.
This campaign exemplifies the enduring value Realtors® bring to the industry and to the consumers they serve. By licensing “Perfect Strangers” and expanding its reach, Broward, Palm Beaches & St. Lucie Realtors® demonstrates its commitment to promoting the professionalism and expertise of Realtors® on a national scale. For buyers and sellers alike, the assurance of working with a Realtor® remains a vital component of a secure and successful real estate journey.
Dionna Hall is the CEO of Broward, Palm Beaches & St. Lucie Realtors®.