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Soflo Home Realty affiliates with Century 21 

by John Yellig

Delray Beach-based Soflo Home Realty Corp. has affiliated with Century 21 Real Estate and will now be known as CENTURY 21 Luxe Homes. 

The female-led brokerage was founded six years ago and is located at 4 SE Sixth Ave. Since January, the firm has been led by 19-year industry veteran and new broker Roberta Lucas, a Brazilian native. Lucas intends to open a second office on Las Olas Boulevard in Fort Lauderdale. 

“The CENTURY 21® brand has a global footprint and that in itself is an extremely valuable asset in our market,” Lucas said in a press release. “We regularly see buyers and sellers from all over the world come to our community looking for a service they know they can trust, and with the backing of the CENTURY 21 brand we can be that constant.” 

“South Florida is one of the premier destinations for real estate professionals, which is why we only look for the best to represent the CENTURY 21 brand in the area,” Century 21 President and CEO Mike Miedler said. “Not only is Roberta a strong, capable real estate veteran, but she also comes from a background that perfectly positions her to succeed in serving the highly diverse clientele that frequent Florida’s southeastern coast.” 

 

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