What was your most interesting job before going into real estate?
Political fundraising in the town of Palm Beach and campaign event coordinator for Town Council races in the town of Palm Beach.
Where did you grow up?
Minneapolis
Growing up, what did you want to be?
Professional dressage rider
What do you do to relax when you’re stressed?
Being with my dogs Lola and Sno is my best stress reliever and emotional support!
If you could meet any well-known figure (living or not), who would it be and why?
Freddy Mercury because I want the chance to sing and dance with him.
What is South Florida’s best-kept secret?
The Northwood Harbor District. #northisnext
What do you love most about the industry?
I could write a whole book on this. I love the excitement and process of new development. Every day is different, and there is always something new to learn. Connectivity with agents, industry professionals and clients.
How do you distinguish yourself from the crowd of agents?
I got really clear on what my ideal client is and what my niche is in the market and built a brand around that. For me, it’s luxury waterfront and Wellington equestrian properties. “Beach to Barn.”
What is the most difficult aspect of your job?
Having to wear multiple hats. From advisor, marketer, brand-manager, administrator, lead generator and at times, therapist.
What’s your best advice for generating new leads?
Learn how to build your brand on social media. We are so fortunate in this day and age to connect with limitless people through digital marketing.
What are you binge-watching/reading/listening to lately?
Suits on Netflix. It’s SO good.
What’s your favorite meal in South Florida?
A steak at Harry’s in West Palm Beach.
Architecturally speaking, what is your favorite building in South Florida?
Non-residential: The Palm Beach County Courthouse. I love the huge arch at the arrival. Residential: The Bristol Palm Beach.
What’s one thing people are surprised to learn about you?
I hide it pretty well most days, but I have a stutter!
What is your favorite vacation spot and why?
It is a tie between Vienna, Austria, and Banff, Alberta.
What is your favorite city after Miami?
Utah or really anywhere with mountains.
In 10 words or less, what is your advice for someone new to the industry?
Buckle up, and stay the course.
What’s your favorite real estate iPhone/Android app?
Does Instagram count?
Who are your favorite people to follow on social media?
@studio910pb and @thebrokeagent
What are your social media handles?
@jennasteffens (Instagram)