Realogy Holdings Corp. is officially rebranding as Anywhere Real Estate Inc. According to a press release, the company expects to implement the rebrand by end of second quarter 2022.
Several major real estate brands, including CENTURY 21, Coldwell Banker, Corcoran, ERA and Sotheby’s International Realty, are part of the current Realogy network. And during an investor meeting today, company officials spoke about plans to simplify the homebuying and selling process, in conjunction with the rebrand.
“Our goal is to leverage our differentiated market position, including with technology, to streamline the buying and selling journey and allow consumers to focus on what matters most – the joy of home ownership,” said Realogy Chief Operating Officer Melissa McSherry. “This focus will guide how we evolve our product strategy for both consumers and agents as the trusted advisors of the transaction.”
“We are so excited about the opportunity ahead of us that we chose to rename and rebrand the company to reinforce our commitment to delivering this future,” added Realogy President and CEO Ryan Schneider.
The Realogy leaders also presented their 2026 financial targets which center around rapid expansion. As the team hopes to surpass 20% market share over the next four years, their new name, Anywhere, is rooted in the same strategy.
As the press release details, “The Anywhere brand represents the desire to meet consumers anywhere on the transaction journey across the entirety of the market.” Additionally, the “-re” at the end of the word, highlighted in a new branding, calls attention to the firm’s primary focus: real estate. The new logo also features an eight-stroke asterisk formatted to form a familiar pitched roof.
“We are home to a dynamic portfolio of real estate brands that each have their own unique story and power in the market,” said Schneider. “As we [grew], it was clear [the Realogy] brand that did not carry that same emotional connection. The Anywhere name and identity serve as both our aspiration and commitment to changing the transaction experience for consumers. It’s truly a new day for real estate.”