Claudine Letz has been named director of sales for the bayfront residences at La Baia in Bay Harbor Islands.

Letz joins La Baia from Fortune Development Sales, where she worked on The Ritz-Carlton Residences, Sunny Isles Beach sales team and other roles for four years. Her 12 years of experience in South Florida includes work as a sales executive for Cervera Real Estate at 900 Biscayne Bay, Peloro Miami Beach, The Bond at Brickell and Aston Martin Residences.

Letz grew up in France and speaks French, English and Spanish and understands Portuguese and German, allowing her to attract buyers from a variety of backgrounds and giving her client base an international flair. Her expertise centers on new developments and preconstruction for luxury waterfront properties, a news release said.

“We are thrilled to have Claudine lead our sales team as Director of Sales for La Baia, Bay Harbor Islands,” said Phil Gutman, president of Pgutman LLC, which will handle sales and marketing for La Baia. “Her extensive international network and project development experience makes Claudine the ideal candidate to successfully launch La Baia’s sales efforts and attract a new wave of buyers to discover Bay Harbor’s coveted lifestyle as we gear up for the development’s groundbreaking this winter.”

La Baia is the latest project from New York developer Ian Bruce Eichner. Revuelta Architecture in Miami designed the exterior, and landscape architect Enzo Enea is responsible for the property’s rooftop and greenery.

La Baia will be an eight-story complex offering 68 residences, 20 boat slips and parking. Units are one to four bedrooms, ranging from 1,100 to 2,500 square feet, and priced from $810,000. The project is expected to finish in November 2023, the news release said.