Adjusting to new realities amidst the COVID-19 pandemic, Codina Partners and USAA Real Estate recently hosted their first-ever caravan broker event.
Held on June 16, more than 50 brokers attended the event, which provided a drive-through experience at Beacon Logistics Park, a Class A Industrial Park in Hialeah.
“In a COVID-19 era, we are having to adjust our approach to broker events and the popularity of caravans made it a great solution for us,” said Codina Partners CEO Ana-Marie Codina Barlick in a press release. “Our goal was to showcase Beacon Logistics Parks to the broker community while following social distancing and safety guidelines.”
The caravan broker event began as brokers were welcomed into the property with personal protective equipment giveaways (two KN95 masks and a bottle of hand sanitizer), followed by another stop, where they received to-go brunch from Bachour Restaurant and Bakery in Coral Gables. The brokers then made their way into the 147,768-square-foot Building F to hear about the property from Barlick. At the end of the event, each broker received a $25 gift card for local restaurants.
Barlick said she plans to continue doing drive-through brokers’ opens whenever possible.
“Industrial properties lend themselves to caravan events like this one, because brokers are able to interact and focus more on the product,” added Barlick. “This is a safe approach now and one that will continue to work after.”