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Florida MLS becomes first to offer Spanish option

by Lauren Brocato

My Florida Regional MLS (MFRMLS) announced its Matrix multiple listing service will become the first in the U.S. to offer a Spanish language option, according to an Aug. 13 press release.

With this, the state’s largest MLS by member count will be able to better support Spanish-speaking agents and their customers. MFRMLS counts 57,000 users of the platform. The report notes that MFR worked closely with five other MLSs to create a Spanish version of the RESO Data Dictionary, as well as with the National Association of Hispanic Real Estate Professionals consulting group for translation work needed for the new version of Matrix.  

“We are constantly looking for ways to create new opportunities for our brokers and agents to serve their customers,” said Merri Jo Cowen, CEO of MFRMLS. “Offering Matrix in Spanish provides the opportunity for our members to enhance the buying experience for their Spanish-speaking customers.”

CoreLogic was also a partner in the MFRMLS project. The new Matrix Spanish option is set to be available to members before the end of the month.

“It was a natural fit for us to work with our multiple listing platform provider, CoreLogic, in light of the ability of the Matrix platform to offer language translation options,” said MFRMLS chief technology officer, Patrick Williamson.

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