A great property photographer watches trends in the market to ensure the needs of the modern homebuyer are visually seen online. They are skilled in telling great stories by capturing shots that illustrate what makes the property truly unique.
Yet so many agents don’t view hiring a professional photographer as a priority. The truth is, a professional photographer on your team can save you time and money, and most importantly, can increase your listing’s worth.
Here are three reasons why you shouldn’t hesitate to hire a professional property photographer:
1. Homes sell for more
A real estate photography session is a core element to property marketing excellence and can cost much less than you think. Studies show that professionally photographed listings can sell on an average of $900 to $120,000 more than the starting price. What this tells us is that hiring a professional real estate photography company insures a higher return on your marketing investment.
2. Homes sell faster
VHT Studios did a study that found agents who hire a professional photography company sell listings 32% faster. Although every market is different (a Miami listing may sell faster than a Chicago listing), no matter where your listings are located, photography still makes a significant impact on how fast your listings sell.
It’s a property photographer’s job to create a great first impression through professional imagery, showcasing the home’s best features and raising its worth and chances of selling faster.
3. Professionals hire professionals
You wouldn’t sign a prenuptial agreement without hiring a lawyer. Hiring a professional photography company shouldn’t be any different. Many real estate professionals have found that their professional photographer becomes one of their top team members. They are able to work together and focus on what they do best.
Miami real estate professional Ana Ordaz has been working with the same VHT Studios’ photographer for over 15 years. “Claudine Camillo walks in and knows just what to do,” Ana states. Putting trust in her photographer allows her to focus on getting and selling more listings.
Visit VHT.com or call 1-800-790-8687 to learn more and schedule a photography session with VHT Studios today!