Every week, we ask a Miami real estate professional for their thoughts on the top three stories from the week before. This week, we spoke with Michael Neumann, the sales director at BH3 Realty for Privé At Island Estates.
Miami Agent (MA): How did you manage to sell $175 million at Privé At Island Estates despite facing pushback from neighbors and the city of Aventura?
Michael Neumann (MN): Our passion for this project, along with the impeccable reputation of BH3 Realty was a driving force in selling Privé At Island Estates. The project is beautiful and offers unmatched luxury, privacy, exclusivity and more amenities than other competing projects. It also has unobstructed views at amazing price points that were very difficult for any prospective client to ignore.
MA: When managing an undersized sales team in a busy sales period, how do you maintain composure and ensure all deals are getting the attention they need and deserve?
MN: The number one priority is always customer service, especially when working with clients of this caliber. You must ensure that each client receives the required attention by any means necessary. We missed many dinners with our own families and skipped weekend functions to see that our clients and brokers were well taken care of.
MA: When marketing a large development rather than an individual property, what important marketing strategies are you employing to make sure the right people are being reached?
MN: The market within Miami is driven by its brokers, so maintaining positive relationships through constant marketing communication with this group is critical. I am fortunate enough that I have personal relationships – built over 25 years in this business – with many of the top brokers responsible for the success of many projects in Miami, and there is trust, loyalty and respect established between us.