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The Short List: Elena Bluntzer’s Tips for Standing out in the Luxury Market

by James McClister

Elena-Bluntzer

Elena Bluntzer is a senior global real estate advisor with ONE Sotheby’s International Realty working in Coral Gables.

Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Elena Bluntzer, senior global real estate advisor with ONE Sotheby’s International Realty, who shared her tips for standing out in the luxury market. 

3. The UHNW (ultra-high net worth) individuals expect a level of service from their real estate agents equal to or greater than that which they receive from their wealth managers, attorneys and accountants, because the reality is that real estate is one of the biggest assets in their portfolios and they take the buying and selling process as seriously as anyone else. I help them by trying to anticipate when they may be coming back into town and contact them in advance to offer information that may be beneficial to them during their time in the city.

2. Work fast, work smart and streamline your presentations. Stay informed about the different economies around the world and who the buyers may be for your listed properties based on who is investing. Know what is trending and what the finest finishes and styles are. The world moves at such a fast pace now that he or she who works diligently can’t help but stay ahead of the competition.

1. I make sure to make it’s clear to my clients that I value their time and my own. When entering into a meeting with them I ask how much time they have for us to meet and then listen intently, asking questions to keep them focused on our topic of real estate and pace the meeting so we finish on time for their next appointment. They appreciate this consideration and professionalism. I also keep them abreast of the changing market throughout their ownership and how it may be affecting their property values.


Bluntzer specializes in unique, luxury waterfront properties in South Florida, specifically on Fisher Island, Miami, Miami Beach, Key Biscayne and Coral Gables. Prior to joining ONE Sotheby’s International Realty, Bluntzer served as founder and president of The Bluntzer Group for 29 years, where she built a distinguished brokerage with more than $1 Billion in sales including record-breaking transactions on Fisher Island and in Gables Estates.

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