Irina Kim Sang is a Realtor Associate with Coldwell Banker in Miami Beach.

Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Irina Kim Sang on her strategies for effectively servicing new construction clients.

5. Know your perfect customer profile for a selected new development project – having a clear understanding of the profile makes the buyer-hunting fun and effective.

4. Focus on marketing product that you are truly passionate about, and be informed about it on regular basis as if it’s your listing.

3. Be a trusted source of related resources and services – the client does not have time for experiments and trials.

2. Communicate the vision of the area – the client needs to have imagination, as well as information from a trusted source how a chosen area will evolve in two years from now.

1. Know your comparables – the client relies on your expertise and knowledge of other relevant new projects and their features, which they could’ve heard from their circle.

Irina Kim Sang is a Realtor Associate with Coldwell Banker in Miami Beach. A native of Kazakhstan, she has positioned herself as Miami’s go-to Realtor for Russian consumers.

Interested in sharing your tips and expertise with our readers? Take a look at our available Short List topics and let us know which one interests you!