Improving Your Business

Stories, articles and advice aimed at improving your business

How COVID-19 may change the meaning of a lead
How COVID-19 may change the meaning of a lead

Real estate portals and iBuyers are changing the way they operate in the short term to cope with the chaos created by the coronavirus pandemic. But the entire lead generation system might be in for an overhaul, according to real estate analyst Mike DelPrete.

How to audit your automated marketing efforts
How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

What features should you highlight in your listing? A new study says look outside
What features should you highlight in your listing? A new study says look outside

It turns out back porches and decks are key must-haves for house hunters. Find out how buyer wants and needs break down by generation.

Interior design choices that will attract more property inquiries
Interior design choices that will attract more property inquiries

So, you’ve decided to list your property. You probably already know the value of curb appeal.

Building a better community, one house at a time
Building a better community, one house at a time

Broker Thomas Byrne is on a mission to help solve the affordable housing problem in Miami.

7 ways to make business planning easier and more effective
7 ways to make business planning easier and more effective

Here’s how to achieve your business goals in 2020.

6 financial strategies for a more prosperous 2020
6 financial strategies for a more prosperous 2020

Whether you’re looking to build up your business to weather a changing market or get ready to retire, here are some simple ways to structure your career and tax situation future for success.

Hiring an assistant? Be careful when doling out tasks
Hiring an assistant? Be careful when doling out tasks

There are specific rules for what unlicensed assistants can do in Florida. Check out our quick guide on what tasks they are precluded from performing.

Ready to ramp up? 7 key action items from the Accelerate Summit
Ready to ramp up? 7 key action items from the Accelerate Summit

At Houston Agent’s Accelerate Conference, Jack Markham, of Constellation Real Estate Group, asks the question: “How are you going to compete, not just with the other people in this room, but with large companies and their technology?”

The dos and don’ts of virtual staging
The dos and don’ts of virtual staging

Virtual staging has become a popular tool for sellers and agents to drive buyer traffic, especially for vacant listings. But there are some very important best practices, ethics guidelines and technological caveats that will make this process smoother.

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